Soft & Supportive Down Alternative Pillows for Side or Back Sleepers

From the brand "What do you wake up for?", everything we do is for the love of sleep. Since we started in 2015, we've made listening to our customers our priority. We didn't like what we saw in the home industry and heard that customers felt taken advantage of. So we created an experience that made home shopping easy and enjoyable, with best-in-class service and innovative products.

From disrupting the pillows industry to innovating new technology that helps you rest cozy, everything we do is for the love of sleep. Our materials are thoughtfully selected and responsibly crafted into products we believe in—all of them free from harmful chemicals. Clump-resistant fill brings your pillow back to life with one quick fluff, creating an adaptive surface that supports throughout the night.

SEMZSOM pillows offer sleepers a soft, airy, and plush sleep experience that cradles and supports. Our pillows are exceptionally comfortable and won't lose their shape, so you won't wind up fighting your pillow throughout the night. Made from premium down alternative, our pillows offer a supremely soft hand feel, while the breathable microfiber shell regulates temperature for a cooler night.

Our pillows are Standard 100 certified, meaning all the materials are free from harmful substances for confident use. Nearly a billion tiny fibers are blown into the pillow, creating an adaptive surface that supports you throughout the night — no matter your sleeping position or how long you use them. The pillow seams are reinforced with double-stitching and piping around the entire pillow, replicating the five-star hotel experience from the comfort of your own bed.

When your posture's not right, your sleep isn't right. A pillow that is too flat or too lofty to begin with, or one that loses its shape throughout the night will throw your neck out of alignment and lead to all kinds of issues like lack of sleep. The SEMZSOM pillows' shell allows for airflow to keep your noggin cool, and the microfiber pillow added in the cover for additional breathable properties to keep you fresh.

The pillows arrive compress packed. For optimal use, please open the plastic wrap, press, squeeze, and fold the pillows vigorously, then wait 24-48 hours to use. Our Down Alternative pillows are machine washable: Machine wash cold with a gentle detergent; Tumble dry thoroughly on low with a few tennis or dryer balls. Launder Professionally to Maintain Luxury Feel; Fluff in the Morning for Maximal Plushness.

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